Course Description
Case studies are critical tools across a variety of industries because they give valuable insight about customer behavior and experience. A case study can reveal how a customer used a product, or how a new feature impacted your client’s experience. They can be published as papers, or given as live presentations or videos. As a product manager, you’ll more than likely write a case study at least once. It may be to showcase a new product, convince another business to partner with yours, help your company make data-driven decisions, or any number of situations that may call for you to provide further insight about a product.
In these lessons on Case Studies in Product Management, you’ll receive a basic walkthrough of how case studies are involved in product management. We’ll start by going over what specifically a case study does for a product manager. Then we’ll get into more detail about how case studies guide data-driven decisions within your company or organization. You’ll learn the steps involved in successfully constructing a product management case study.
Learning Objectives
- Know what a case study is and how it’s used
- See how case studies can guide decision-making through data
- Learn how to write a case study
Skills You Will Learn
- Business Case Analysis
- Digital Product Management
- Product Data Management
- Product Information Management
- Product Lifecycle Management
- Product Management
What You'll Learn
- Understand what a case study is and how it is used in product management
- Discover how case studies provide insight into customer behavior and experience
- Learn how case studies guide data-driven decision-making within a company or organization
- Follow the steps involved in constructing a product management case study
- Write a case study to showcase a product, support a partnership, or inform decisions
Key Takeaways
- Case studies are critical tools across many industries because they give valuable insight about customer behavior and experience.
- A case study can reveal how a customer used a product or how a new feature impacted a client's experience.
- Case studies can be published as papers or delivered as live presentations or videos.
- Product managers often write case studies to showcase a new product, convince another business to partner, or help a company make data-driven decisions.
- This course provides a basic walkthrough of what a case study does for a product manager and the steps to construct one successfully.
Frequently Asked Questions
Who is this course for?
It is aimed at product managers, who will more than likely write a case study at least once, whether to showcase a new product, convince another business to partner, or help their company make data-driven decisions.
What does this course cover?
It offers a basic walkthrough of how case studies are involved in product management: what a case study does for a product manager, how case studies guide data-driven decisions, and the steps involved in successfully constructing a product management case study.
What will I be able to do after taking this course?
You will know what a case study is and how it is used, see how case studies can guide decision-making through data, and learn how to write a case study.
What topics are included in the lessons?
The lessons cover an Introduction, What Are Case Studies?, Case Studies and Data-Driven Decision-Making, Steps of a Product Management Case Study, and a Test Your Knowledge section.
What skills does this course relate to?
It relates to Business Case Analysis, Digital Product Management, Product Data Management, Product Information Management, Product Lifecycle Management, and Product Management.
