Course Description
Technology plays a large role in our daily lives and heavily influences how businesses communicate with their target audience. Digital marketing is the way in which organizations use digital methods and channels to connect with their audience online. Digital marketing includes any type of marketing that does not involve traditional print, radio, or television advertising. For many people, their life is rooted in a digital landscape that includes work, school, friends, finances, shopping, and entertainment. This online environment provides organizations with invaluable opportunities to connect with current and prospective customers in memorable and meaningful ways.
In this course, you'll learn the importance of digital marketing. We’ll explain its role in building relationships with your target audience and how to develop a digital marketing strategy. You’ll also learn how to assess your digital marketing strategies by understanding the importance of the buyer’s journey, how it relates to your marketing efforts and how the internet impacts the overall buying process.
What You'll Learn
- Identify the different types of digital marketing
- Understand the online buyer's process and the role of the internet in that process
- Create a digital marketing strategy for connecting with your target audience
- Explain the importance of digital marketing in building relationships with an audience
- Assess your digital marketing strategies using the buyer's journey
Key Takeaways
- Digital marketing is the way organizations use digital methods and channels to connect with their audience online.
- Digital marketing includes any type of marketing that does not involve traditional print, radio, or television advertising.
- The online environment provides organizations with opportunities to connect with current and prospective customers in memorable and meaningful ways.
- Understanding the buyer's journey and how the internet impacts the buying process helps you assess your digital marketing strategies.
Frequently Asked Questions
What will I learn in this course?
You'll learn the importance of digital marketing, its role in building relationships with your target audience, and how to develop a digital marketing strategy. You'll also learn how to assess your digital marketing strategies by understanding the buyer's journey and how the internet impacts the overall buying process.
What is digital marketing as defined in this course?
Digital marketing is the way in which organizations use digital methods and channels to connect with their audience online. It includes any type of marketing that does not involve traditional print, radio, or television advertising.
What topics does this course cover?
The course covers an Introduction, What is Digital Marketing?, Digital Marketing Strategy, The Buyer Journey, and a Test Your Knowledge section.
Why does this course say digital marketing matters?
Because for many people life is rooted in a digital landscape that includes work, school, friends, finances, shopping, and entertainment, this online environment gives organizations invaluable opportunities to connect with current and prospective customers.
