KnowledgeCity

Small Business Management

Learn how to start and grow your company the right way.
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Course: On-Demand
Essential  Provider Lisa Shapiro  14 chapters ·  86 Lessons ·  7h 51m  in English 

What You'll Learn

  • Identify the special qualities and entrepreneurial style that help you succeed as a small business owner
  • Assess your industry and determine the feasibility and viability of your product or service
  • Choose the correct legal structure for your business and develop the components of a business plan
  • Conduct a SWOT analysis to evaluate your business's strengths and weaknesses
  • Utilize business resources and make the most of your competitive advantage
  • Develop mission statements and define your values and ethics for your business

Key Takeaways

  • Successful small business owners possess special qualities and an entrepreneurial style that the course helps you recognize.
  • Determining the feasibility and viability of your product or service is a key step in starting a small business.
  • Selecting the correct legal structure and developing a business plan are essential components of launching a business.
  • A SWOT analysis helps you evaluate your business's strengths and weaknesses.
  • Making the most of your competitive advantage and utilizing your resources is central to small business success.

Frequently Asked Questions

Who is this course for?

This course is for people who want to succeed as small business owners, covering how to assess an industry, determine product or service feasibility, choose a legal structure, and develop a business plan.

What topics does this course cover?

It covers business resources and types, legal structures, business names, location, mission statements, values and ethics, defining your product or service, viability, life cycle, and SWOT analysis, among other small business topics.

What skills will I gain from this course?

The course develops skills in business planning, business strategies, small business accounting, small business development, small business management, and small business marketing.

Does the course help me decide if my business idea will work?

Yes. The course teaches you to assess your industry and determine the feasibility and viability of your product or service, including evaluating its life cycle, strengths, and weaknesses through a SWOT analysis.