Course Description
In this “Consumer Segmentation” course, you will learn how customer segmentation can help expand your business by grouping customers who share the same behaviors or characteristics together. By doing so, you can become smarter about who you are targeting for new acquisitions, products, or service upgrades and retention.
This course will educate you on everything you need to know to be able to classify your customers — from demographics, lifestyles, and purchasing behaviors, to media consumption, customer attitudes, and more. Learn the five main criteria of segmentation and the bases for customer segmentation to figure out how to make the most of the information you have available to you. After all, the more detailed your segmentation is, the higher the quality of your data will be.
Learning Objectives:
- Identify the types of customer segmentation
- Understand the steps in segmenting
- Learn the characteristics of the market
- Outline the best criteria of segmentation
- Choose the right market segment for your business
- Position your products and services to your target market
Skills You Will Learn
- Audience Segmentation
- Customer Analysis
- Customer Marketing
- Market Segmentation
- Personalized Marketing
- Price Segmentation
What You'll Learn
- Identify the different types of customer segmentation
- Understand the steps involved in segmenting customers
- Outline the best criteria and bases for segmentation
- Choose the right market segment for your business
- Position your products and services to your target market
- Apply CRM as a targeting tool to reach segmented audiences
Key Takeaways
- Customer segmentation groups customers who share the same behaviors or characteristics together.
- Segmentation helps a business become smarter about who to target for new acquisitions, products, service upgrades, and retention.
- Customers can be classified using factors such as demographics, lifestyles, purchasing behaviors, media consumption, and customer attitudes.
- The course covers the five main criteria of segmentation and the bases for customer segmentation.
- The more detailed your segmentation is, the higher the quality of your data will be.
Frequently Asked Questions
What is this Customer Segmentation course about?
It teaches how customer segmentation can help expand your business by grouping customers who share the same behaviors or characteristics together, so you can target them more effectively for acquisitions, products, service upgrades, and retention.
What topics and skills does the course cover?
It covers classifying customers by demographics, lifestyles, purchasing behaviors, media consumption, and customer attitudes, along with the five main criteria of segmentation and the bases for segmentation. Skills include audience segmentation, customer analysis, customer marketing, market segmentation, personalized marketing, and price segmentation.
What will I be able to do after taking this course?
You will be able to identify the types of customer segmentation, understand the steps in segmenting, learn the characteristics of the market, outline the best criteria of segmentation, choose the right market segment for your business, and position your products and services to your target market.
Does the course cover how to target and position to a chosen segment?
Yes. It includes lessons on picking a market segment, strategies, using CRM as a targeting tool, positioning, and how to position your product or service.
