Certifying Organizations
Course Description
Disruption poses “do or die” dilemmas for businesses, which must prioritize critical responses to their disruptive business landscape and navigating toward successful growth strategies. As disruptive technologies diffuse throughout markets in unanticipated places and at a much faster pace, business may find their competitors innovating new technologies to create greater competitive advantage. Meanwhile, consumer needs, tastes, and expectations change technologies transform markets. How can businesses view this disruption as an opportunity for growth rather than as a threat to it? How can they develop and implement growth strategies in the face of disruption?
In this Forming a Disruption and Growth Strategy course, you’ll understand how the diffusion of disruptive technologies impacts business growth and why this diffusion either accelerates or slows. You’ll also be able to identify factors that determine your competitors’ market position and how evolving consumer demands affect that position. After completing this course, you will be able to develop and implement a successful growth strategy in the midst of disruption.
Learning Objectives
- Understand how diffusion of disruptive technologies impacts business growth
- Identify the factors that enhance diffusion
- Identify factors that determine your competitor’s market position
- Identify how consumer demands evolve
- Describe major factors in developing and implementing a growth strategy
What You'll Learn
- Understand how the diffusion of disruptive technologies impacts business growth and why diffusion accelerates or slows
- Identify the factors that enhance the diffusion of disruptive technologies
- Identify the factors that determine your competitor's market position
- Identify how consumer demands evolve and affect market position
- Describe the major factors in developing and implementing a growth strategy
- Develop and implement a successful growth strategy in the midst of disruption
Key Takeaways
- Disruption poses do-or-die dilemmas that require businesses to prioritize critical responses and navigate toward successful growth strategies.
- Disruptive technologies diffuse throughout markets in unanticipated places and at a faster pace, enabling competitors to innovate for greater competitive advantage.
- Changing consumer needs, tastes, and expectations transform markets as technologies evolve.
- Businesses can view disruption as an opportunity for growth rather than only as a threat.
- Understanding how diffusion either accelerates or slows helps inform how a growth strategy is developed and implemented.
Frequently Asked Questions
What does this course cover?
The course covers how the diffusion of disruptive technologies impacts business growth, the factors that enhance diffusion, the factors that determine a competitor's market position, how consumer demands evolve, and the major factors in developing and implementing a growth strategy.
What will I be able to do after completing this course?
After completing the course, you will be able to develop and implement a successful growth strategy in the midst of disruption.
What lessons are included in this course?
The course includes Introduction, Disruption and Diffusion, Understanding How Demands Evolve, Knowing Your Competitor's Positions, Planning for Business Survival and Growth, Developing and Implementing a Strategy, and Test Your Knowledge.
Who is this course for?
This course is for businesses facing disruptive landscapes that must prioritize critical responses and want to view disruption as an opportunity for growth rather than a threat.
Professional Certifications and Continuing Education Units (CEUs)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
