Certifying Organizations
Course Description
Disruption is the most dramatic factor affecting businesses. It causes large-scale uncertainty, critically affects products and markets, and can fracture organizational infrastructure. Even well-established businesses that have long enjoyed sustained market growth and served their customers well can be blindsided by disruption, stumble, and stagnate. By the time they realize that they’re facing a whole new market, it may be too late for them to adjust to a complex and indiscernible environment. How can businesses recognize the disruptive forces at play? What causes disruption and influences business growth? How can businesses recognize that despite its possible negative effects on businesses, disruption can also be an opportunity for growth and competitive advantage?
In this course on Change, Disruption and Growth, you’ll learn to identify the factors that can cause disruption for businesses and their industries. You’ll recognize that disruption and its impact are critical considerations in planning for business growth. You’ll also discover that disruption’s impact can challenge businesses to make positive changes to their products, processes, and business models in ways that create opportunity for growth.
Learning Objectives:
- Identify disruption and its impacts
- Identify the causes of disruption
- Recognize how disruption affects business planning
- Discover how disruption impacts business growth
- Recognize the importance of planning for growth during disruption
What You'll Learn
- Identify disruption and its impacts on businesses, products, and markets
- Identify the causes of disruption and the disruptive factors at play
- Recognize how disruption affects business planning
- Discover how disruption impacts business growth
- Recognize the importance of planning for growth during disruption
- Explore how disruption can create opportunities for growth and competitive advantage
Key Takeaways
- Disruption is the most dramatic factor affecting businesses, causing large-scale uncertainty, critically affecting products and markets, and potentially fracturing organizational infrastructure.
- Even well-established businesses with sustained market growth can be blindsided by disruption, stumble, and stagnate before they recognize they are facing a whole new market.
- Disruption and its impact are critical considerations when planning for business growth.
- Despite its possible negative effects, disruption can also be an opportunity for growth and competitive advantage.
- Disruption can challenge businesses to make positive changes to their products, processes, and business models in ways that create opportunity for growth.
Frequently Asked Questions
What does this course cover?
The course teaches you to identify the factors that can cause disruption for businesses and their industries, recognize that disruption is a critical consideration in planning for business growth, and discover how disruption can challenge businesses to make positive changes to their products, processes, and business models that create opportunity for growth.
What will I be able to do after completing this course?
You will be able to identify disruption and its impacts, identify the causes of disruption, recognize how disruption affects business planning, discover how disruption impacts business growth, and recognize the importance of planning for growth during disruption.
How is the course structured?
The course is organized into lessons covering an Introduction, Defining Disruption, Change, Disruption, and Uncertainty, Disruption and Opportunities for Business Growth, Disruptive Factors, Planning for Growth, and a Test Your Knowledge section.
Does the course address whether disruption can be positive?
Yes. The course shows that despite its possible negative effects, disruption can also be an opportunity for growth and competitive advantage, challenging businesses to make positive changes to their products, processes, and business models.











