Certifying Organizations
Course Description
The need for understanding the groups of people we’re competing against is one of the most important skills to have when managing a group of people for any purpose, business or otherwise. While this might be easy to say, how exactly can we come to understand who our competitors are and what we can do about them?
In KnowledgeCity’s Evaluating Your Competition course, you’ll learn the basics of how to pinpoint your main competitors and then analyze their offerings, market placement, customer base, and more. Then, you’ll learn how to take that knowledge and apply it to your own products and services in order to identify personal strengths and weaknesses in comparison to the competition. With that self-evaluation and data, you’ll have the skills to use analytical tools to logically design business strategies that accomplish greater business operational profits with plans that can meet the targeted business environment, customers, and eventual market share.
Learning Objectives
- Discover ways to gauge your company’s strengths and weaknesses
- Identify market placement for you and other companies
- Identify your top competitors
- Determine the value of your products and services
- Analyze your competition compared to your company
What You'll Learn
- Identify your top competitors and pinpoint who you are competing against
- Analyze competitors' offerings, market placement, and customer base
- Gauge your own company's strengths and weaknesses
- Determine the value of your products and services
- Compare and analyze your competition against your own company
- Use analytical tools to design business strategies for greater operational profits
Key Takeaways
- Understanding the groups you compete against is one of the most important skills when managing a group of people for any purpose.
- Evaluating competitors involves analyzing their offerings, market placement, and customer base.
- Applying competitor knowledge to your own products and services helps identify your strengths and weaknesses in comparison.
- Self-evaluation and competitive data support logically designed business strategies aimed at greater operational profits.
- Effective strategies can be planned to meet the targeted business environment, customers, and eventual market share.
Frequently Asked Questions
What will I learn in the Evaluating Your Competition course?
You will learn the basics of how to pinpoint your main competitors and analyze their offerings, market placement, customer base, and more, then apply that knowledge to identify strengths and weaknesses in your own products and services.
Who is this course for?
It is designed for those managing a group of people for any purpose, business or otherwise, who need to understand the groups they are competing against.
What topics does the course cover?
The course covers research, evaluation, and competitor analysis; evaluating your own products and services; knowing your market and business environment; identifying your competitors; and analyzing your competition.
What skills will I gain from this course?
You will gain skills to gauge your company's strengths and weaknesses, identify market placement and top competitors, determine the value of your products and services, and use analytical tools to design business strategies for greater operational profits.
Is there a way to check my understanding?
Yes, the course includes a Test Your Knowledge lesson.
Professional Certifications and Continuing Education Units (CEUs)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
